&Something More…
How important is graphic design in marketing?
We see evidence of the effectiveness of good graphic design all around us – yet it’s something many take for granted.
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Feb 17, 2023
Pitching; yes, no, maybe sometimes…
When should designers pitch for projects, should we be seeking the opportunities out, and when should we say no?
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Nov 12, 2022
Getting things moving
Using animation as part of your brand marketing.
There has been a distinct rise in the use of animation in branding recently, making it more important than ever to think of branding and animation as two vital pieces of the same puzzle.
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Sept 5, 2022
Collaboration and Community
If you’ve been reading my content for some time, you might have read my previous posts about my thoughts on the benefits of having a design community and my efforts to put together a local design hub. These subjects have come to mind again recently for several reasons.
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July 22, 2022
How little or how much?
For most of us right now, the subject of money is at the forefront of our minds. The cost of living, particularly things like food and fuel, has increased dramatically and continues to do so, and I’m sure, like me, this has brought up the subject of how much we earn as designers and whether or not we’re setting it right!
The Studio Name Game
Here's that niggle I mentioned back in April. It might not have escaped your attention that there have been some changes over here. You see, quite some time ago, I decided to move away from my old business name (Severn Agency) and am now working under my new studio name &Something.
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June 6, 2022
Not London? Not here…
Here’s a question – have you ever come across situations where you’ve lost out on a project simply because of your location? Here’s another – does location matter?
Something happened to me recently that I questioned how important location is when searching for work
Are you talking to your clients?
Being a designer, having a regular stream of paying clients is a big deal. Without them, we’re nothing more than hobbyists. But here’s the thing; we have to know how to talk to them to have people hire us. It’s essential that we speak their language and not bamboozle them with our jargon.
Step outside the obvious.
It might be good to head for the hills sometimes…Alice Fraser and Craig Oldham's Outside Directory champions the creative industry across the whole UK.
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January 31, 2022
Is social media worth it for graphic designers?
Social media marketing is a notoriously difficult beast to master, not least for graphic designers. Gone are the days when everyone was on Facebook with no other platforms to entertain, let alone tricky algorithms to worry about.
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December 13, 2021
Rebranding – when should you do it?
There have been a couple of quite significant rebrands in the news recently – you’ve probably seen the arguments going on around the BBC one, and then there’s the one in which the Facebook brand has been encapsulated under the new ‘Meta’ umbrella.
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November 24, 2021
Discussing openness in the industry with an Annual 2021 Silver winner | #AnnualSpotlight
The Annual 2021 winners have been revealed over the summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing professionals and why do they represent the best of the best in the realm of creativity?
Written by Antonino Lupo
Published 25/10/2021
Designers: What are your hopes for 2022?
I have recently been reflecting on the changes I’ve seen happening in the design industry over the past months, and how lockdown has brought about shifts in the way we work, and the habits we’ve formed.
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October 19, 2021
A little industry comparison can be healthy – but don’t get carried away.
Comparison can be healthy, but it can so easily become an all-consuming, paralysing thing that stops us from being our best.
"Should I have done what X did, and would I be as successful as she is?"
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September 9, 2021
Creativepool Annual 2021 Silver Award
Our concept for the Emergency Services Self-Help wellbeing app ‘OPPO’ has been awarded silver in this years Creativepool Annual 2021 competition.
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September 9, 2021
Creativepool Annual 2021 Bronze Award
Our book documenting a day in the life of the Market Hall in Shrewsbury has been awarded bronze in this years Creativepool Annual 2021 competition.
Creativepool: Best Graphic Designers of 2020
We've been included in the Creativepool top 10 of the most exciting and talented graphic designers to keep an eye on in 2021
Written by Antonino Lupo
Published 17/12/2020
Print is definitely not dead
Pre-internet, promotion looked very different. We relied on using print to show off our best work. We used to send out portfolios so that prospects could see our work in print form. It’s all very well having a beautifully designed online portfolio, but you can’t hold it in your hands. You can’t smell the brand-new paper and ink. You can’t touch it.
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November 19, 2020
Can having a local creative hub help designers get more work?
I’ve spoken before about the lack of creative support in my town – there is little here in the way of events for designers, and that’s something that I’d love to rectify. I think there are a great many benefits in creating a community, or hub, for creatives in my town, but they seem to be reserved for larger towns and cities. It’s important that as an industry, we are able to call on each other for advice, support, and inspiration.
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June 2020
Above: Spectra Kinetic Sculpture by Accept & Proceed
Why side projects can be good for graphic designers
I’ve heard a lot of talk, especially during the current climate, around whether or not graphic designer should consider creating their own side projects. Opinions tend to vary quite widely on the subject – some designers see them as somehow a waste of their time, in that it takes them away from doing paid work, and perhaps sends the message to prospective clients that they’re not so much in demand.
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June 2020
The Benefits of a Design Community
I wanted to talk about a subject that I touched upon in a couple of earlier articles, where I write about why I went back into education to complete my design MA, and then about being a designer working within a smaller community. I’ve been thinking a lot about my own working location, a small-ish market and college town, and how perhaps larger places have a much closer design community.
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January 2020
Self-publishing
There are a lot of industries, the creative ones especially, where it can be difficult to find effective ways to showcase and market our work. And with such an emphasis on mediums such as social media and online portfolios, it can be hard to get ourselves noticed.
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September 2019
Reasons for Graphic Designers to go back into education
I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch my own studio in 2017. You might say that I’ve made it – that there’s nothing else that I need to achieve from here. But you’d be wrong.
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August 29, 2019
Graphic Designer Tony Clarkson tells us about his journey that led him to create his hardback book that promotes his new studio venture
“I’d been pretty restless at the old studio for quite a while but told myself that it would be ok, that things would change and things would…
People of Print: TENYRSLTR BY SEVERN
June 12, 2018
Creative Boom: [Severn] celebrates 10 years of design work 'worth shouting about' with a beautiful book
It happens to the best of us. One minute we’re excitedly launching our own business; the next, we’re stifled by a large client and our creativity is compromised. This is what happened to designer Tony Clarkson of Severn when he worked for another agency.
Written by Katy Cowan, Creative Boom
08.06.2018
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