Branding story:

Location | Tradition | Craft | Authenticity

All crucial in what they sell; if GlouGlou doesn't make it, the chances are that it comes from just up the road or a vineyard so authentic it's like stepping back in time. GlouGlou works with traditional producers who farm and make food the same way as the growers who make the wines.

Our approach to their branding follows these principles, and we added some of our own: to be bold, fun and authentic; this is how we see it. This is GlouGlou at its best.

GlouGlou website mobile display
Guests at a GlouGlou wine evening
Hopefully made screenprinting
Glou…
GlouGlou furniture
launch-posters

Castle Quarter, Shrewsbury

52.7110815° -2.7507865

Grid references in their online Manifesto take the curious to where in the world GlouGlou source their stock. It conveys how far off the beaten track GlouGlou is prepared to go for the best quality.

Photos by Levi Thomas capture the atmosphere as a venue, how intimate and lively. How bold, fun and authentic.  

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glouglou-pissoir-960px
glouglou-in-the-window-960px

Compliment or Clash

Colours have been chosen to fit the two sets of principles; earthy, rural tones sit alongside fresh and vibrant colour. Combinations can be calm or combative to fit the message.

Orange
#FF9900
PMS158
55m 100y

Brown
#993300
PMS7526
30c 80m 100y 30k

Green
#506256

PMS7724
80c 10m 70y

Mint
#84C9B9
PMS2248
50c 35y

Pastel Pink
#F8C7DE
PMS706

30m

Egg Plant
#4C2F48

PMS518
70c 80m 40y 45k

Bright Pink
#DA0279
PMS226
10c 100m 20y

Blue
#067CD1
PMS285
80c 45m

horizon
Page from GlouGlou website to promote hiring the venue
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©2017–2022 Tony Clarkson/&Something Limited