Iron & Rose

The launch of Iron & Rose. A modern, robust identity for an environmentally sensitive wine merchant.

The name is inspired by the smell and taste of ‘Barolo’, an Italian wine: “Wine produced in the northern Italian region of Piedmont vineyards must be located on hillsides.

“Barolo is often described as having the aromas of tar and roses, and the wines are noted for their ability to age and usually take on a rust red tinge as they mature. Barolo needs to be aged for at least 38 months after the harvest before release, of which at least 18 months must be in wood.”

The wines they sell are sourced from organically and biodynamically farmed vineyards, winemakers who keep their product pure. Along with wines, other products are sold, such as teas and coffees, sourced in the same way: from plantations with the same ethics and approach. Still, above all, the focus is on wines that taste good, are authentic and speak of the people and places that made them.

They needed an identity with an independent feel, earthy, rural, stripped back — to be as environmentally sensitive as possible to match their values: Organic, Sustainable, Ethical, Natural, Biodynamic, Integrated Agriculture. Even the bank they chose prides itself on history, values and ethics.

Our approach was to follow these principles and keep things simple. The logo came first, straightforward but unexpected, no clichés, no-nonsense.

“All of what we sell we source from producers with strong environmental and ethical policies. Much of what we sell is grown organically, some bio-dynamically. Lots are produced entirely naturally with nothing added and nothing taken away.”

Robin Nugent, Director, Iron and Rose

We created a responsive website and set up and integrated their Shopify store, including a reskin of the platform to maintain their brand identity. It allowed users to manage their purchases from the main site, enabling it to be more than just an entry-point shop window.

©2017–2023 Tony Clarkson/&Something Studio