The launch of Iron & Rose. A modern, robust identity for an environmentally sensitive wine merchant.
The name is inspired by the smell and taste of ‘Barolo’, an Italian wine: “Wine produced in the northern Italian region of Piedmont vineyards must be located on hillsides.
“Barolo is often described as having the aromas of tar and roses, and the wines are noted for their ability to age and usually take on a rust red tinge as they mature. Barolo needs to be aged for at least 38 months after the harvest before release, of which at least 18 months must be in wood.”
They wanted an identity with an independent feel, earthy, rural, stripped back — to be as environmentally sensitive as possible to match their values: Organic, Sustainable, Ethical, Natural, Biodynamic, Integrated Agriculture. Even the bank they chose prides itself on history, values and ethics.
Our approach was to follow these principles and keep things simple. The logo came first, straightforward but unexpected, no clichés, no-nonsense.
Robin Nugent, Director, Iron and Rose
Shrewsbury SY1 1SB
44 1743 242 067