Iron & Rose tells the story of wines and the people who make them.
The launch of Iron & Rose. A modern, robust identity for an environmentally sensitive wine merchant.
The name comes from the smell and taste of ‘Barolo’, Italian wines produced in the Piedmont vineyards in the hillsides of the northern regions. These wines have the aroma of tar and roses and take on a rust-red tinge as they mature.
The brief was to create a logo with a symbol that people would recognise and a friendly, fun and fuss-free brand that tells the story of the land where the wines are made and the people who make them.
The cast iron rose at the logo's centre harps back to traditional crafts still used in the organic and biodynamic wine industry.
“We source all of our products from producers with strong environmental and ethical policies. Much of what we sell is grown organically, some bio-dynamically. Lots are produced entirely naturally with nothing added and nothing taken away.”
Robin Nugent, Director, Iron & Rose
Online Shopping
The e-commerce website concept replicates walking into the shop with many “if you like this, you might like these” recommendations. So, we included different ways of cross-referencing products to encourage users to explore more wines whilst learning something about them from the accompanying facts.
The custom site built on the Shopify platform means security for customers and a straightforward system for Iron & Rose to manage the content easily, adding new wines and stories and showing events they hold at PetitGlou, their wine bar next door.
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©1973–2023 Tony Clarkson
&Something Studio is a design studio based, but no way trapped, in Shrewsbury. Shrewsbury has trains and roads which lead both in and out.