Cycling Revolutions

This project has cycling at its centre and the changes that cycling can bring. It’s not about fitness, fashion or fads but people, their lifestyles, and the causes they believe in. To get the full effect of the difference cycling can really make, you need to feel it; you need to connect; you need stories.

This project is an exhibition concept of four haptic rooms, each with its own story of cycling at its centre. Visitors to each room experience the sights, sounds, and smells to heighten their senses of touch and motion and experience the sensations felt by the people there.

Creativepool 2022 Shortlisted Nominee

People's Choice 2022

Featured on Creativepool

Featured on Creativepool


Cycling brings many different things to society; how can design tell the story of its diversity and cultural value beyond its stereotypes?

What are the stories being told here?

I’ve found many stories where the bicycle is introduced as a means to change something, reduce traffic and increase road safety, change people’s viewpoints, or encourage self-belief. Getting people to change direction, change their path into the future and possibly get back on track and change their outlook on life.


Activists The Laboratory of Insurrectionary Imagination put together an experiment to engineer a new tool and practise of civil disobedience at the COP15 Climate summit on 16th December 2009.


Women are prepared to risk their safety to cycle freely. The simple act of a woman riding a bicycle - even while wearing the hijab, a head covering worn in public by some Muslim women - has been a controversial issue in Iran. This is the ongoing story of how women’s cycling in Iraq is a problem for the authorities.


In The Netherlands, by 1971, deaths by motor vehicles were 3,300, of which 500 were children. A campaign in favour of pedestrians and bicycles started in different locations. It was called “stop children’s murders”.


An organisation that uses the bicycle as a vehicle for social change to achieve economic mobility for Black and other marginalised people in Boston, USA, and the Global South.

Chosen because, as a set, these stories cover a diverse range of situations where cycling, or the bicycle by itself, plays a key role.

How are the stories being told? 

The aim is to bring different stories together, setting out a top-level plan for a set of haptic rooms relating to the perception and manipulation of objects using touch and perception to create the illusion of substance and force within a virtual world.

Each room will have its concept where visitors can experience more of what it feels like to get involved and begin to understand the diversity of cycling. 

The rooms are designed to trigger the senses so visitors can experience more about people who look to cycling to escape from or react to a problem. 

Exhibition Rooms

The exhibition concept comprises four rooms, each with its unique theme and outcome. Explore the rooms…

©1973–2023 Tony Clarkson
&Something Studio is a design studio based, but no way trapped, in Shrewsbury. Shrewsbury has trains and roads which lead both in and out.