This project has cycling at its centre and the changes that cycling can bring. It’s not about fitness, fashion or fads but people, their lifestyles, and the causes they believe in. To get the full effect of the difference cycling can really make, you need to feel it; you need to connect; you need stories.
The outcome is an exhibition with a focus on change. The show is a series of rooms, each with its own story and a means for visitors to connect to those stories and take them home.
I’ve found many stories where the bicycle is introduced as a means to change something, reduce traffic and increase road safety, change people’s viewpoints, or encourage self-belief. Getting people to change direction, change their path into the future and possibly get back on track and change their outlook on life.
Haptic: relating to the perception and manipulation of objects using touch and perception to create the illusion of substance and force within a virtual world.
The exhibition concept is made up of four rooms, each with its own unique theme and outcome.
Shrewsbury SY1 1SB
44 1743 242 067
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