We found a way to illustrate that history using the vines directly; pencil rubbings from the ends of the cut canes were a literal hands-on connection. The resulting images don’t just show individual vines’ age but also a unique fingerprint.
Combined with the hand-cut block printed typography from the new Commonwood identity, also created by ourselves, we pushed the concept of individuality further, creating a single image divided into pairs to give each colour different layouts for its label.
They are printed on an eco-friendly cane fibre substrate to meet Commonwood’s environmental principles and maintain sustainability. The labels link to form a continuous, more noticeable customer-facing display.
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©1973–2023 Tony Clarkson
&Something Studio is a design studio based, but no way trapped, in Shrewsbury. Shrewsbury has trains and roads which lead both in and out.