Somewhere in the middle of nowhere
Commonwood Vineyard is approximately two miles from the small market town of Wem in Shropshire. First planted in 2002, the vines are well established and have been farmed organically from the start.
The new owners took over in late 2021, launching the new identity in 2022. Their brief for the new set of labels was to show the history of those vines.
We found a way to illustrate that history using the vines directly; pencil rubbings from the ends of the cut canes were a literal hands-on connection. The resulting images don’t just show individual vines’ age but also a unique fingerprint.
Combined with the hand-cut block printed typography from the new Commonwood identity, also created by ourselves, we pushed the concept of individuality further, creating a single image divided into pairs to give each colour different layouts for its label.
They are printed on an eco-friendly cane fibre substrate to meet Commonwood’s environmental principles and maintain sustainability. The labels link to form a continuous, more noticeable customer-facing display.
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©1973–2023 Tony Clarkson
&Something Studio is a design studio based, but no way trapped, in Shrewsbury. Shrewsbury has trains and roads which lead both in and out.