This section outlines an exhibition that brings the rooms together under the central theme of change.
The word Change doesn’t carry enough weight and meaning to be the name of the project.
Adding the ‘s’ to make it plural takes the edge of the meaning and adds more association with cycling. It also fits in with there being more than just one story behind the project.
The name fits well with the event description.
Initial ideas focused on the wheel, the simplest form and the thing that gets everything moving.
Working through those ideas and research into successful roundel logos, the idea developed into a symbol with more implied meaning than just a circle could.
By ‘Implied meaning’, I’m talking about a mark designed purposely so that people can interpret its meaning in more than just one way.
Spokes in a wheel
A seal (when used with the name)…
The wheel image represents a connection; lines reaching out from the centre to the outer rim.
Each room has its own guide for visitors to pick up. Strong colours have been used to identify each room clearly.
The guides are sealed with a sticker naming the room it’s connected to. Users have to break the seal to get into the guide, starting the interactivity with the print.
To extend the interactivity of the rooms and the guidebooks, visitors can add replica artefacts such as flyers, posters, badges and stickers available to pick up from each of the rooms to complete each story as a scrapbook.
Change is actioned through the guidebooks by the visitor adding key messages; the protest placards, the statements and the personal stories on display.
Visitors can build up a scrapbook of the exhibition in their guides as they go through it.
The visitors complete the guides by adding stickers, markers, and tear-offs from around the rooms.
Click and drag the image.
©2017–2022 Tony Clarkson/&Something Limited