So what's in a name?

Your name is probably the most recognisable aspect of your business, so it’s essential to feel that it’s right. It should reflect your personality, what your company does, and most of all, be memorable.

It was Severn Agency for four years, we came up with it in a rush, and yes, it brought on a cringe when we said it out loud. We don’t feel the name represented us as designers or the kind of studio we aim to be, one which shows the value of craft in design.

A name needs to be, first and foremost, one that we’re comfortable with. Plus, we always like a story behind things when people ask why. Think of this – would you be happy to answer the phone with your company name, or would it make you mumble? There’s a good test right there.

Welcome to our new home: &Something