Vox-pop survey where the answers are just black and white

Everyone says they love the town of Shrewsbury; we wanted to find out how true it was, just curious. So we surveyed it for opinions about the place, just asking two simple questions:

What's the one good thing about the town?
What's the one bad thing about the town?

We want other people to be curious too.

We have an online survey; we conduct face-to-face interviews and tout ourselves on social media to gather answers from the general public.

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Many people are often a little wary of saying anything negative until we tell them that the comments are kept anonymous. We then make them as 'loud' as possible by projecting them on the walls of buildings from the studio window - we leave it running for a couple of hours - the positive and the negative.

Process

We printed a booklet that shows replies on facing pages; whether it's a good or bad thing depends on which cover the reader sees as the front.

Is it a good thing?

Public Opinion is to love the buildings, the people, the friends. To love the flowers and the park, the old and the new.

Is it a bad thing?

Public Opinion is to complain about the parking, the buses, the roadworks, the homeless. The money wasted on refits: "they could have done better with that…", the traffic, the teenagers, the cold.